Online Publishing Model: Sales-Mini-Site (1)
The following material is an abridged excerpt of some of the material contained in my eBook titled: Instant Book Writing Kit - How To Write, Publish and Market Your Own Money-Making Book (or eBook) Online.
Once you've created your book/ebook in PDF format you're ready to start selling it via the first of three channels that make up the Online Publishing model -- a dedicated Web site.
A SALES-MINI-SITE IS A MUST
Based on everything I've learned over the past three years about online publishing and marketing, there is only one way to effectively sell a product such as an ebook from a Web site. That is from what I call a "sales-mini-site. In fact, the creation of a mini-sales-site is an absolute MUST if you are to be successful.
This Web site will normally be your primary book/ebook sales channel, out of the three channels in the Online Publishing Model.I REPEAT. You MUST have a dedicated sales-mini-site to sell your ebook effectively online.
SALES-MINI-SITE - DEFINED
A sales-mini-site is a dedicated Web site with a URL name (i.e. domain name) specific to the product being sold on that site. The entire purpose of that sales-mini-site is to provide specific information to visitors about the one product being sold there, with the ultimate objective being to convert a certain percentage of those visitors from "browsers" into "buyers" before they leave that site.
SALES-MINI-SITE - EXAMPLES
For typical examples of sales-mini-sites, you can look at any of my Writing Help Tools Web sites:
(each one opens into a new window).
Instant Home Writing Kit
Instant Recommendation Letter Kit
Instant Business Letter Kit
Instant Resignation Letter Kit
Instant Letter Writing Kit
I'm sure you'll see that each one of those sites has one purpose and one purpose only - to convince the targeted visitor to purchase the particular ebook being offered.
For your information, I modeled my very first sales-mini-site after Yanik Silver's Instant Sales Letters Web site:
Instant Sales Letters
Yanik's site is a classic example of a successful sales-mini-site which is focused on a single product. It still sells very successfully after over three years online, virtually untouched.
There are of course, literally thousands of sales-mini-sites just like those above, offering thousands of products across the Internet, one-product-at-a-time.
So, if you seriously want to sell your book or ebook online you MUST have one of these sales-mini-sites.
SALES-MINI-SITES ARE CHEAP AND EASY - REALLY!
Now that I've said you've got to have one, the good news is that creating and maintaining a sales-mini-site is not expensive, and they are not particularly difficult to set-up. Really!
For example, to host each of my sales-mini-sales (above) costs me LESS THAN US $75 per year, per site. That's the equivalent of 2 to 3 ebook sales.
Here are the basic tasks involved in creating a sales-mini-site:
- write your sales copy
- design and create your Web site in HTML
- upload your completed site to a Web host company's server
- select a payment processor and set-up payment links
Don't worry, you DO NOT need to be a "techie" to get a sales-mini-site built for your book/ebook. These things are WAY easier to create than they look. You can do some of the work yourself if you like, or there are MANY ways to get free or inexpensive assistance.
There now exist dozens of powerful interface tools that allow "non-techies" to design and build their own Web sites by just pointing and clicking. You may not be aware of this, but thousands of total "non-techies" are running businesses these days from their own Web sites.
So, if you're serious about getting your book or ebook online, don't be scared off by the seeming "techiness" of creating a sales-mini-site. It really IS NOT AN ISSUE once you know where to look for help. And you won't need a lot of help. Trust me on this one folks!
Of course I can't cover all of the details here as to exactly what to do, and where to find the resources to develop a sales-mini-site, to the extent that my Instant Book Writing Kit ebook does. After all, it's a book and this is an introductory article! Just believe that it is possible!
I hope you're clear by now that a sales-mini-site will be your most important distribution channel under the Online Publishing Model.
To find out more, here's the link:
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