Writing for Success
Believe it or not, writing is much easier than most people think.
In life, did you ever notice how something that once appeared incredibly difficult and complicated often becomes unbelievably simple... once you have mastered a few “tricks of the trade”?
Believe me, it is the same thing with writing.
And, did you ever notice how incredibly simple the tricks of the trade are... once you know exactly what they are, and understand how to execute them?
Again, it’s that easy with writing, too.
In fact, I often look back in quiet embarrassment at some of the things that once terrified me, which are now a routine part of my day-to-day life.
Take driving a car, for example. The first couple of times I took the wheel my heart was trying to break out of my chest and I was sweating buckets. (I won't even talk about operating VCRs here!).
So, what happened, between then and now?
It’s simple really ..... you learn the tricks, and then you practice, practice, practice.
Trust me, it really is just like that with writing. That is, unless you’re an Ernest Hemingway, or a Virginia Woolf, or perhaps a Stephen King. Not likely. These people have been graced with a rare gift … the natural ability to write superior creative prose.
But the fact is, most of us do already know how to write. Think about it. Whether we like it or not, we all have to write things like essays, reports, letters, memos, e-mails, job applications, presentations, etc. in our daily lives.
I have written extensively throughout my professional life. Despite all of that writing, I was never officially designated as a “writer” until I hung out my shingle and called myself one, only a couple of years ago.
So, how do I manage to earn my living as a writer? Simple. I learned the tricks of the trade from others and now I apply them. You can too!
(I’ll share a little trade secret with you. Learning to be a decent writer isn’t that difficult at all. As I hinted above, there are a few clearly identifiable "standard techniques" for each different type of writing. You just learn what they are, then apply them, and voila!) For example, take a look at a "magazine-style" article that I wrote about the road to e-business success: "How I Finally Got My E-Business" I was never formally "taught" how to write "magazine style". I just identified a few standard techniques and applied them. Now, my work is published in magazines all the time. It really is that simple.
Read the following phrases, and believe them, because they are absolutely true...
Try this when thinking about the above two points. Just imagine a book or an Internet Web site in your mind's eye. Now take away all the graphics. Does the message still come across? Now try the reverse. Remove the words and leave the graphics. The message is garbled at best, right? That's the power of words!
During the past year I have come across two of the most powerful writing-related tools that I have ever encountered. This pair of “practical masterpieces”, written for the ordinary person, was produced under the highly capable tutelage of acknowledged Internet copywiting “guru”, Dr. Ken Evoy (M.D.). These two impressive “how to” manuals are titled:
Make Your Words Sell! (MYWS!) and Make Your Knowledge Sell! (MYKS!).
Make Your Words Sell! – Is THE textbook on how to write persuasive copy. Ken and his co-author, a top professional copywriter, studied everything they could get there hands on that explained the "how to" of regular offline copywriting. They then adapted those principles to writing for the Internet. Interestingly, with MYWS! they have ended up creating a "how to manual" that is applicable to all copywriting, both online and offline! Essentially, with MYWS! traditional copywriting has been brought up-to-date with the practical realities of the modern wired world. MYWS! will teach you how to write convincing copy, a mission-critical, but often overlooked skill for success in both life and business these days. This is an extensive but very accessible resource book that everyone who writes at work or at home should have close by. Definitely a valuable learning and reference resource to have on your bookshelf!
Make Your Knowledge Sell! – This ground breaking best-seller resulted from Ken Evoy’s conviction that each and every one of us has the knowledge and ability to produce a book or Web site about something we know and/or love. Even if you aren’t sure what product or service you are going to write about yet, MYKS! is the tool that will show you exactly how to find out what that product or service is, the best way to transform the idea into a quality infoproduct, and then how to successfully market and distribute it. This truly empowering volume details a proven system for how each one of us can find the "hidden infoproduct within" - how to create it, publish it, and then how to market and distribute it. MYKS! gives the aspiring small business person a step-by-step blueprint for succeeding both online and offline. If you've been "spinning your wheels", MYKS! is the book that will propel you forward!
I personally have both of these amazing products and refer to them often. I wish they had existed 15 years ago. They would have made my offline copywriting life one heck of a lot easier. They are unique and complementary “how to” guides that cover every aspect of successful copywriting for conceiving, developing and marketing ideas, products, and services, both online and offline.
If writing plays a part in either your personal or professional life, I highly recommend that you check out both of these products, by clicking on the appropriate links above.
Even if writing doesn’t yet play a major role in your life, these powerful manuals can be your ticket to converting ideas and words into a successful career, online or offline. Speaking of successful online careers, did you know that writing is the single most important skill to have if you want to develop and operate your own online business? Ken Evoy clearly demonstrates this point in his new eBook "The Affiliate Masters Course - Become a high-earning affiliate champion". Why not download a Free copy of that eBook right now? Here's the Free download link...FREE AMC eBook To find out more about "writing for success", don’t forget to check out my personal e-success story by clicking here, "How I Finally Got My E-Business".
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