Writing for Success

Believe it or not, writing is much easier than most people think.

In life, did you ever notice how something that once appeared incredibly difficult and complicated often becomes unbelievably simple... once you have mastered a few “tricks of the trade”?

Believe me, it is the same thing with writing.

And, did you ever notice how incredibly simple the tricks of the trade are... once you know exactly what they are, and understand how to execute them?

Again, it’s that easy with writing, too.

In fact, I often look back in quiet embarrassment at some of the things that once terrified me, which are now a routine part of my day-to-day life.

Take driving a car, for example. The first few times I took the wheel, my heart was trying to break out of my chest and I was sweating buckets. (I won't even talk about operating first-generation video recorders (VCRs) here!).

So, what happened, between then and now?

It’s simple really ..... you learn the tricks, and then you practice, practice, practice.

Trust me, it really is just like that with writing. That is, unless you’re an Ernest Hemingway, or a Virginia Woolf, or perhaps a Stephen King. Not likely. These people have been graced with a rare gift … the natural ability to write superior creative prose.

But the fact is, most of us do already know how to write. Think about it. Whether we like it or not, we all have to write things like essays, reports, letters, memos, e-mails, job applications, presentations, etc. in our daily lives.

I have written extensively throughout my professional life. Despite all of that writing, I was never officially designated as a “writer” until I hung out my shingle and called myself one, only a few years ago.

So, how do I manage to earn my living as a writer? Simple. I learned the tricks of the trade from others and now I apply them. You can too!

(I’ll share a little trade secret with you. Learning to be a decent writer isn’t that difficult at all. As I hinted above, there are a few clearly identifiable "standard techniques" for each different type of writing. You just learn what they are, then apply them, and voila!)

For example, take a look at a "magazine-style" article that I wrote about the road to e-business success: "How I Finally Got My E-Business"

I was never formally "taught" how to write "magazine style". I just identified a few standard techniques used by others and then applied (i.e. copied) them. Eventually, my work was published in magazines all the time. It really is that simple.

Read the following phrases, and believe them, because they are absolutely true...

  • WORDS always outsell graphics on the Internet.

  • YOU too can write a profitable e-book.

If you are uncomfortable with the word "sell" just substitute "persuade" and if "profitable" doesn't sit well with you, insert "successful". The main point being that it is words that persuade an audience and communicate a point of view successfully.

Try this when thinking about the above two points. Just imagine a book or an Internet website in your mind's eye. Now take away all the graphics. Does the message still come across? Now try the reverse. Remove the words and leave the graphics. The message is garbled at best, right? That's the power of words!

One of the best books that I have ever come across on how to write powerful copy for the Web is Dr. Ken Evoy's copywriting masterpiece: titled: Make Your Words Sell! (MYWS).

Make Your Words Sell! – Is THE textbook on how to write persuasive copy. Ken and his co-author, a top professional copywriter, studied everything they could get there hands on that explained the "how to" of regular offline copywriting. They then adapted those principles to writing for the Internet. Interestingly, with MYWS! they have ended up creating a "how to manual" that is applicable to all copywriting, both online and offline!

Essentially, it was MYWS! that brought traditional copywriting up-to-date with the practical realities of the modern wired world. It teaches you how to write convincing copy, a mission-critical, but often overlooked skill for success in both life and business these days. This is a comprehensive but very accessible resource book that everyone who writes at work or at home should have close by.

I wish I had discovered MYWS! 20 years ago. It would have made my offline copywriting life one heck of a lot easier.

In fact, I used many of the techniquees and principles that I learned from MYWS! in developing my own set of writing related toolkits that I have been selling online for the past number of years. Two of those products that are directly related to making an income online from writing are the following:

This one focuses on conceiving, developing, creating and presenting a how book/ebook or info-product:
"How To Write A How-To Book (or eBook)".

This one focuses more on online publishing, marketing and distrubition of a book/ebook once it has been created:
"Instant Book Writing Kit".

If writing plays a part in either your personal or professional life, I highly recommend that you check out both of these products, by clicking on the appropriate links above. There is a free e-mail course available at both of those sites.

Even if writing doesn’t yet play a major role in your life, these powerful how-to manuals can become your ticket to converting ideas and words into a successful career, online or offline.

To find out more about "writing for success", don’t forget to check out my personal e-success story by clicking here:
"How I Finally Got My E-Business".

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