Writing for Success
Believe it or not, writing is much easier than most people think.
In life, did you ever notice how something that once appeared incredibly difficult and complicated often becomes unbelievably simple... once you have mastered a few “tricks of the trade”?
Believe me, it is the same thing with writing.
Again, it’s that easy with writing, too.
In fact, I often look back in quiet embarrassment at some of the things that once terrified me, which are now a routine part of my day-to-day life.
Take driving a car, for example. The first few times I took the wheel, my heart was trying to break out of my chest and I was sweating buckets. (I won't even talk about operating first-generation video recorders (VCRs) here!).
It’s simple really ..... you learn the tricks, and then you practice, practice, practice.
Trust me, it really is just like that with writing. That is, unless you’re an Ernest Hemingway, or a Virginia Woolf, or perhaps a Stephen King. Not likely. These people have been graced with a rare gift … the natural ability to write superior creative prose.
I have written extensively throughout my professional life. Despite all of that writing, I was never officially designated as a “writer” until I hung out my shingle and called myself one, only a few years ago.
So, how do I manage to earn my living as a writer? Simple. I learned the tricks of the trade from others and now I apply them. You can too!
Read the following phrases, and believe them, because they are absolutely true...
If you are uncomfortable with the word "sell" just substitute "persuade" and if "profitable" doesn't sit well with you, insert "successful". The main point being that it is words that persuade an audience and communicate a point of view successfully.
Try this when thinking about the above two points. Just imagine a book or an Internet website in your mind's eye. Now take away all the graphics. Does the message still come across? Now try the reverse. Remove the words and leave the graphics. The message is garbled at best, right? That's the power of words!
One of the best books that I have ever come across on how to write powerful copy for the Web is Dr. Ken Evoy's copywriting masterpiece: titled: Make Your Words Sell! (MYWS).
I wish I had discovered MYWS! 20 years ago. It would have made my offline copywriting life one heck of a lot easier.
This one focuses on conceiving, developing, creating and presenting a how book/ebook or info-product:
This one focuses more on online publishing, marketing and distrubition of a book/ebook once it has been created:
If writing plays a part in either your personal or professional life, I highly recommend that you check out both of these products, by clicking on the appropriate links above. There is a free e-mail course available at both of those sites.
Even if writing doesn’t yet play a major role in your life, these powerful how-to manuals can become your ticket to converting ideas and words into a successful career, online or offline.
To find out more about "writing for success", don’t forget to check out my personal e-success story by clicking here: