Sales letters are written as a key part of the process to sell many different types of products or services. Sales letters should focus first and foremost on the "benefits" that the customer will receive if he/she purchases the product or service being offered. Unique "features" of the product or service can also be covered in a sales letter, but should always take second place to the benefits. A sales letter should always end with a clear "call to action" that tells the letter recipient exactly what they need to do in order to purchase the product or service.
(print Sales Letters on corporate or product letterhead)
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