Marketing Promotion Letter -
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|Marketing and sales promotion letters are used to cover a wide variety of different situations when promoting products and/or services to individual customers and/or business clients. It is important to note that these types of letters are generic in style and approach and may apply to many different types of businesses. The only content that would normally change from one sector to another would be the specific terminology for that industry; not the style and approach of the letter.|
February 20, 20xx
[client address line 1]
[client address line 2]
[client address line 3]
[client address line 4]
Dear [Client Name ]:
As you know, I take a tremendous amount of pride in the level of service and commitment I give to each and every one of my clients. I have developed many close relationships in my role as a tax advisor and believe I possess the expertise and experience that distinguishes me from my peers.
I am now ready to take my practice to the next level and, frankly, I need your help. I have tried many marketing strategies over the years but have found that, without question, the most successful way of acquiring a new client is through a direct referral from an existing, satisfied client, which I believe you to be.
Now before you get nervous that I’m going to ask you for 10 names and phone numbers, let me put you at ease! I get very uncomfortable when my friends and business associates ask me for referrals. I also get a little put off when a stranger cold-calls me out of the blue and tells me that so-and-so gave him my name and he wants to meet with me and discuss the wonders of his product or service. Some people are fine with that approach but I think most folks would admit it is a little unsettling. Consequently, I have developed a system that will allow you to refer someone to me without any anxiety.