Marketing Sample Letter -
Promote New Incentive Program


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Marketing and sales promotion letters are used to cover a wide variety of different situations when promoting products and/or services to individual customers and/or business clients. It is important to note that these types of letters are generic in style and approach and may apply to many different types of businesses. The only content that would normally change from one sector to another would be the specific terminology for that industry; not the style and approach of the letter.

(print Business Promotion Letter on corporate letterhead paper)

September 30, 20xx

Dealer address – Line 1
Dealer address – Line 2
Dealer address – Line 3
Dealer address – Line 4

Dear [Dealer Name]:

This Program Is Guaranteed To Grow Your Business!

I am very excited to announce to you my new FREE 90-Day Home Warranty Program! This limited-time offer is being made exclusively to my long-time agents and it is limited to the first 100 paid inspections performed.

This valuable home warranty program is being underwritten by Home Warranty Services of America a highly dependable, licensed and bonded home warranty underwriter in South Carolina.

To qualify to offer this FREE 90-Day Home Warranty Program to your customers, all you need to do is register as a participant using the enclosed Program Registration Form. We will contact you with your Program Certificate Number within a few days of receiving your registration form. Once you have that number you can schedule and conduct your customer home inspections under the program.

It is important to note that when your inspection is complete you must have the customer pay in-full at the time of the inspection. (Because of the way the FREE 90-Day-HomeWarranty Program is structured I cannot defer payment until closing; so all fees are due immediately upon completion of the inspection.)

I hope you will take advantage of this limited-quantity FREE 90-Day Home Warranty Program offer and pass it along to your customers as a valuable incentive. Once you are a registered participant you may offer this program to your customers until midnight December 31, 20xx.

Enclosed is a sample term-coverage contract for your information. If you have any questions, please contact me at xxx-xxx-xxxx.

Yours sincerely,


Hector Gomez

Enclosures


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