Marketing Sample Letter -
Promote Small Business

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Marketing and sales promotion letters are used to cover a wide variety of different situations when promoting products and/or services to individual customers and/or business clients. It is important to note that these types of letters are generic in style and approach and may apply to many different types of businesses. The only content that would normally change from one sector to another would be the specific terminology for that industry; not the style and approach of the letter.

(print Business Promotion Letter on corporate letterhead paper)

May 12, 20xx

[potential client address line 1]
[potential client address line 2]
[potential client address line 3]
[potential client address line 4]

Dear [Potential Client Name]:

“Therapeutic Touch” Massage Therapy

My name is Susan Miller and I would like to take this opportunity to briefly introduce myself as a new member of the Cambellton and area health and wellness community.

I am a Registered Massage Therapist and a graduate of the Canadian College of Massage and Hydrotherapy – 1999. I have more than 10 years experience as a practicing Massage Therapist and have taken numerous courses in addition to my original basic training. My primary areas of specialty are:
  • Pregnancy Massage

  • Sports Therapy

  • Craniosacral Therapy
Research conducted by the Touch Research Institute (TRI) which is associated with the University of Miami School of Medicine, has resulted in more than 50 published studies that confirm the benefits of massage therapy, at all stages of life, from newborns to senior citizens. (

Benefits of Massage Therapy highlighted in that research include:

Chronic Fatigue and Fibromyalgia
Massage Therapy recipients showed improved sleep patterns, decreased pain and depression, reduced levels of anxiety, and lower corticol stress hormones.

Migraine Headaches
Massage Therapy decreased the occurrence of headaches, sleep disturbances and distress symptoms.

Massage Therapy during pregnancy resulted in decreased anxiety and stress Hormones, and fewer obstetric and postnatal complications, including lower prematurity rates.

Many of today’s health problems can be alleviated through Massage Therapy because the manipulation of soft tissues affects so many of our bodily systems.

Massage Treatments primarily aim to:
  • Improve circulation

  • Reduce overall stress levels

  • Improve immune system function

  • Reduce tension in muscles
If you think that any of your patients could benefit from Massage Therapy I would be pleased to discuss any questions or concerns you may have. Please feel free to call me at xxx-xxxx.

I would welcome the opportunity to become a part of your health and wellness team.

Yours sincerely,

Susan Miller M.T.

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