Letter of Appreciation

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Letters of appreciation, or appreciation letters, are appropriate in a variety of business and personal situations. The sample appreciation letter below is a letter drafted by the marketing department that targets a list of what the business considers to be "special customers". More than simply thanking customers for their recent patronage, this one offers them tangible rewards including a gift and a special financing arrangement.

(print Letter of Appreciation on business letterhead paper)

January 27, 20xx

"Special Customer" List
Customer Address Line 2
Customer Address Line 3
Customer Address Line 4

Dear [Customer First Name]:

Thank You For Your Business!

I am sending this letter to express my sincere appreciation to you for your continued patronage of our business. At European Interiors we are well aware that it is repeat customers like you who are largely responsible for 20xx being the best sales year in our 14 year history.

To say thank you in a more concrete way we would ask you to drop into the main store on Kirby Avenue before the end of February 20xx to pick up your free gift. We have managed to acquire a supply of hand crafted cedar boot racks for a few of our very special customers and we would like you to have one. In fact, we have one reserved in your name until the end of February, no strings attached.

In addition, we are also offering an exclusive financing package to only our best and most appreciated customers during that same period. Because you are included in that very exclusive group, we are offering you zero down payment, with zero financing charges for the entire first year of ownership of any furniture purchase you make valued over $1,000 during the month of February.

We are happy to have served you well in the past and we look forward to continuing to provide your home furnishing needs in the future.

When you come to the main store during February to pick up your gift please feel free to stop by my showroom office and say hello. I look forward to seeing you.

Yours with thanks,

Rachel Whittaker
General Manager

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