Introduction Letter -
|Introduction letters are written for numerous business and personal situations. This sample introduction letter was written for a typical business-to-customer situation in which the company is promoting a new membership drive. In this particular case, the letter would be sent to everyone listed on their current customer mailing list.|
May 5, 20xx
To Member Mailing List
Member Address Line 2
Member Address Line 3
Member Address Line 4
Dear [member name]:
First,I would like to sincerely thank you for your patronage of CostRight Stores!
Second, in recognition of that loyal patronage, we have decided to make a valuable offer that you can pass on to your relatives and/or employees. An offer that we believe, they will be very happy to receive!
Our offer is this. From now until June 30, 20xx, your relatives and/or employees can become members at any CostRight Warehouse, simply by filling out the enclosed pre-approved registration forms. No strings attached!
By joining, these relatives and/or employees will be receiving at no charge, the equivalent of a CostRight Privileged Membership, which has a value of $50 per year, plus taxes. This type of membership includes eligibility for a free Spouse card, as well (see Passport document enclosed).
In addition, if they become CostRight members right away, your relatives and/or employees will also qualify for their own Passport that will make them eligible for more than $1,500 in additional savings on various products over the summer months. These special discounts are being offered exclusively to CostRight Members by our suppliers.
By giving these pre-approved membership applications to your relatives and/or employees, you will be allowing them to obtain many summer products at near-cost prices, as well as making them eligible for many other CostRight benefits. And it won't cost you anything!
Why not give your relatives and/or employees a chance to receive all of the benefits of a CostRight Membership? Not only will they very much appreciate the many savings that you give them, but they will also remember your generous gift every time they make a purchase this summer!
What do you have to lose?
Thank you for your kind consideration.
Manager, Membership Programs
If you run out of pre-approved membership applications, please don't hesitate to call us at (xxx) 274-3572 and we will look after your needs right away.
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