Introduction Letter -
Customer Mailer

Business Letter Templates
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Introduction letters are written for numerous business and personal situations. This sample introduction letter was written for a typical business-to-customer situation. It is essentially a sales and information letter introducing a new product. A letter like the one below would normally be sent to a targeted mailing list containing the names and addresses of potential buyers of the new product. In this particular case, a free product is being offered to anyone who orders the new product on offer.

(print Product Introduction Sales Letter on product or corporate letterhead)

November 1, 20xx
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Dear [Customer Name]:

The purpose of this letter is to introduce you to our latest writing tool, INSTANT WRITING HELP KIT.

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In day-to-day life most of us are frequently confronted by important "must do" writing tasks which we'd rather not do. I'm talking about writing normal everyday things like: recommendation letters, resignation letters, letters of complaint, sales and marketing letters, thank you letters, and on and on. Then there are the more complex writing tasks such as: resumes and CVs, cover letters, speeches, application form texts, newsletter articles, etc.

The fact is, most of us aren't writers. We run our lives and businesses, that's what we do first and foremost. Of course, we can always try to farm the job out to someone else, but that is often a problem because these little writing jobs usually require our personal input due to specific knowledge that only we possess. Not only that, but most people will charge us by the hour for each and every writing job. Hiring others can get expensive (i.e. $60 to $100 per hour).

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Perhaps you need to write a complaint letter to your telephone company. Maybe it's a short speech that you have to give at your sister's wedding. What about updating your resume or c.v. and drafting a good cover letter for that job you just saw advertised?

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Wishing you success,

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