Introduction Letter -
Trade Show

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Introduction letters are written for numerous business and personal situations. This sample introduction letter was written for a typical business-to-business situation in which a company is introducing and promoting its new product line to a targeted group of potential commercial buyers. In this case, the letter would be sent to that targeted list a week or two before the upcoming trade show.

(print Product Introduction Letter on product or corporate letterhead)

October 30,20xx

To all Editors and Publishers,

Come and See a Snapshot of our Latest Products!

Genoptik Laser Photo and its network of dealers in the United States, cordially invite you to drop by booth 929 at PhotoPlus East for a close-up look at our latest technological breakthroughs in digital camera technology.

eyesight twilight™ - Just released in September, this is the first digital camera product that enables presentation of multiple exposures with a reliable preview image. Before this innovation it was impossible to overlay a second exposure over another digital image. With twilight™ it is now possible to overlay several images and display the resulting montage in preview mode before the final exposure is made.

eyesight winder™ - Also just released, this digital camera software is specially designed for the capture and processing of either moving objects or still portraits. It allows the shooting and capture of multiple images in sequence, at a speed of approximately one image per second for later review. Using winder™ the photographer can later view all of the memory-stored images one shot at a time, in "digital contact sheet" format, on a color computer monitor.

These leading-edge software modules are just the latest additions to Genoptik's line-up of products that make its eyesight™ Digital Camera System. a world leader They are available to all users of the eyesight™ system whether they work in a PC or a Macintosh based environment.

20xx good reasons to check us out!

Genoptik Laser Photo manufactured its 20xxth digital camera in 20xx. These cameras are used by professionals worldwide in the fields of: photography, prepress, archiving and, microscopy. The basis of this technology is the ProgPic 4000 family of cameras that have evolved over the past decade. In 20xx, the ProgPic 4018 camera won the internationally recognized Seybold Award as best digital camera for professional use.

The longevity of Genoptik Digital Camera Systems is legendary throughout the industry. All new hardware and software developments made over the years have been designed compatible with the original base products so that users of the very first modules are able to work with the latest technological advances without changing their equipment.

Come and scan our products at Booth 929 and we will also give you an insider's look at our latest innovation, a revolutionary new Electronically Controlled Lens System.

Here's hoping to see you at PhotoPlus East!

Victor Muehlen
Marketing Director, Genoptic Products

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