Introduction Letter -
Announce New Location


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Introduction letters are written for numerous business and personal situations. This business introduction letter was used by a retailer to announce and introduce the opening of a new store location. It also took the opportunity to publicize a "grand opening event" and a number of "opening specials". Such a letter would normally be sent to everyone on the store's mailing list(s); for both snail mail and e-mail.

(print New Location Introduction Letter on business letterhead paper)

February 26, 20xx

To Customer List
Customer Address Line 2
Customer Address Line 3
Customer Address Line 4
Customer Address Line 5

Dear [Customer Name]:

Introducing Our New Location - On the Other Side of Town!

And we can hardly wait!

As you might already know if you have visited our west-end store or have watched the commercials on the WCAV Dinner Time News program lately, Donnelly's Stereo Center will be opening its brand new store in the east-end of town on Saturday March 5, 20xx.

The new store is located on Dynes Road just across form the train station, next to McDonald's.

The Grand Opening festivities will begin at 9:00 a.m. There will be entertainment for the whole family and loads of "freebies" for all. The Crazy Aces Comedy Troupe will be there to keep the kids busy while you check out our new digs; and child care services will be available. We'll be serving free coffee and soft drinks throughout the day, and if you get there soon enough there might even be some homemade cookies left!

Of course, everything in the store will be on sale at specially reduced prices. In addition to a number of Grand Opening Home Entertainment Package Deals, everything in the store will be marked down by at least 20%. Some items will be discounted by as much as 40%. This sale will only be on for three days, so make sure you don't miss it!

And, just so you don't forget about our other location, we will be offering a "Cross Town Special". Any purchase that you make at the new store of $250 or more during the Grand Opening Sale will qualify you for an automatic 20% discount off the regular price of any item at our west-end location, as long as that purchase is made within 5 days of your Grand Opening sale purchase. See the in-store flyer for more details.

Please come out and join us for fun and bargains as we celebrate our new location!

In celebration!


Frank Gamble
President and CEO

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