Introduction Letter


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This sample introduction letter was written for a typical situation in which a newly hired company sales representative introduces himself to the current customer list and proposes a first face-to-face meeting. A follow up phone call, a few days after this type of introduction letter goes out, is usually needed to confirm the meeting.

(print Introduction Letter on corporate letterhead paper)

August 12, 20xx

Mr. Brent Collinson
Senior Buyer
Office-Tech Furnishings Inc.
4830 Kimbark Ave.
Chicago, IL 60635

Dear Mr. Collinson:

The purpose of this letter is to briefly introduce myself as Dynatek's new Sales Representative, Business Accounts. I very recently joined the company and am taking over your account from Jack Winters who has moved on to other challenges in this industry.

I have just completed Dynatek's management orientation program and am now keen to meet face-to-face with all of my key customers.

Accordingly, as a first step in my customer familiarization process, I would like to meet with you personally, for about an hour or so, to discuss Office-Tech's needs and concerns. At the same time I would also like to take that opportunity to briefly review Dynatek's latest offering of products and services.

To set up a meeting for this at your convenience, I propose to call your office by the end of this week. It is my hope that we will be able to arrange to meet at your offices before the end of the month.

As your new Dynatek Business Account Representative I believe that my paramount concern is how both Dynatek Inc. and I can better serve Office-Tech Furnishings Inc.

I look forward to meeting with you and learning more about your company in the near future.

Sincerely,


Jim O'Malley
Senior Sales Representative



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