Introduction Letter -
Promote Event

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Introduction letters are written for numerous business and personal situations. This sample introduction letter was written for a typical business-to-business situation in which an event planning company is advising prospective exhibitors about an upcoming exposition and inviting them to attend as exhibitors. This letter would normally be sent to a targeted exhibitor mailing list owned or rented by the event company.

(print Promotional Introduction Letters on product or corporate letterhead)

September 12, 20xx

[Exhibitor Address Line 1]
[Exhibitor Address Line 2]
[Exhibitor Address Line 3]
[Exhibitor Address Line 4]

Dear [Name of Exhibitor]:

National Exhibits, Inc. invites you to San Diego's year-end Home & Garden Show at the Glenvale Civic Center on November 28th, 29th & 30th of 20xx.

We are working very closely with the Glenvale City Council and the Glenvale Chamber of Commerce to ensure that this show will be a huge success. The historic Glenvale Civic Center is strategically located in the heart of Glenvale, the third largest city in Los Angeles County and the third largest financial center in California. For over 60 years it has been the largest exhibit hall catering to the cities of Glenvale, Burbank, La Canada and the San Fernando Valley.

For almost a decade, local homeowners have frequented home shows in distant locations to meet their home and garden remodeling needs. Bringing a home and garden show to Glenvale will allow homeowners to conveniently meet their needs in these areas.

Please take note that this will be the very last show of the year. It will be your final chance to boost your sales and make those all-important contacts before year-end. Participating in this final show on the calendar will be a great way for you to end the year on a high note and approach the new year in a positive mindset. So, make sure that you don't miss the November 1, 20xx final deadline to register as an Exhibitor!

The City of Glenvale provides the ideal setting for a successful home and garden show, and we would like to invite you to share in our success. With the help of our strategic partners, our extensive marketing will reach millions of people and deliver thousands of qualified customers. We at National Exhibits can provide the kind of exposure that your company just can't afford on its own. Call and reserve your exhibit space today and ensure your company's success.

Please note that all previous National Exhibits exhibitors will be given the opportunity to re-book their original booth space up to October 1st, 20xx. After this date all spaces will be released.

Please contact us soon! Exhibit spaces are limited and they are selling-out fast!

Once again, we thank you for your previous business and anticipate our continuing prosperous relationship.

We look forward to having you with us.


Belinda Lauriano
VP Sales & Marketing

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