Introduction Letter -
Business Associate


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Introduction letters are written for numerous business and personal situations. This sample business introduction letter was written for a common business-to-business situation. In this scenario, a manager in one company is introducing an employee, who has to move away, to a senior business contact in the city to which the employee is moving. In this case, it's almost a combined introduction letter and reference letter.

(print Introduction Letters on corporate letterhead paper)

April 13, 20xx

Ms. Manuela Fernandez
Senior Partner
New Vistas Consulting Inc.
1110 Beacon Street, Suite 3500
Boston, MA 02108


Dear Manuela:

The purpose of this letter is to introduce Roberta Olson, the person I spoke to you about on the phone last week. As I explained then, Roberta is moving back to the east coast next month for personal reasons.

I would very much appreciate it if you could spare a few hours to get to know Roberta. If you do, our loss here at McMeaghan and Partners could well be your gain at New Vistas.

Roberta has been one of our top management consultants for the past five years. During that time she has taken on some difficult assignments and has consistently achieved outstanding results. She has become our top expert on Customer Relationship Management (CRM) and has been asked to speak on the subject frequently. She has also published a number of oft-quoted papers on that subject as well.

Roberta has demonstrated a strong leaning towards one-to-one marketing ever since we participated in the Executive MBA program together at Kellogg in the late 1990s.

If you have any clients that are interested in developing a one-to-one CRM strategy, Roberta would be the perfect expert to work with you.

In any case, I'll let you draw your own impression of Roberta when you meet with her. As you suggested, I have asked her to call you and arrange a meeting as soon as she gets settled in Boston.

It was great talking to you last week Manuela. It took me back too the "good old days" at Kellogg. Please give me a call so we can get together the next time you come to Seattle.

All the best,


Charles Meredith
Managing Partner

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