How To Write
It's amazing, even shocking sometimes, how many organizations, including some very large ones, do not have a clear and consise corporate mission statement.
Corporate Mission Statement - Defined
A corporate mission defines what an organization does, how it does it, who it serves, and what makes it unique from all other organizations of its type.
An organization should have a single corporate mission statement.
A corporate mission statement should be a short and precise statement that declares what business the organization is in, who it serves, and how it achieves that in a unique way. It is the essential "reason for being" of an organization.
Some typical mission statements follow:
"The mission of ABC Corporation is to design, manufacture and distribute high quality affordable urban-style furniture for our network of customers in the North American retail furniture industry, in a timely and cost effective manner."
"Our mission is to serve the citizens of the community of Anytown. We are committed to providing all citizens with equal and timely access to all facilities and services offered by the town, in a financially responsible and accountable fashion."
Here's the published mission statement of google.com:
"Google's mission is to organize the world's information and make it universally accessible and useful."
Here's the mission of an internationally renowned university:
"The Mission of McGill University is the advancement of learning through teaching, scholarship and service to society: by offering to outstanding undergraduate and graduate students the best education available; by carrying out scholarly activities judged to be excellent when measured against the highest international standards; and by providing service to society in those ways for which we are well-suited by virtue of our academic strengths."
It is important NOT to get a mission statement confused with a vision statement which is a broader future-looking statement. For more on vision statements, click here.
When drafting a corporate mission statement, ask three key questions:
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