Business Introduction Letters

One of the most requested letter types at my two main writing help websites is the "business introduction letter", sometimes referred to as a "letter of introduction".

As is often the case with letter types, there is considerable confusion as to what exactly "business introduction letters" are, when they should be used, and how they should be written. For example, an application letter is NOT an introduction letter; neither is a cover letter. So, here's a quick review of what these letters are all about, and how best to approach writing one.

Business Introduction Letters - Defined
In general, a business introduction letter, or letter of introduction, is a letter that is used to introduce one party and/or its products and/or services to one or more other parties. There are three main types of business introduction letters: 1.) personal introduction letters, 2.) other person/entity introduction letters, and 3.) sales and marketing introduction letters.

1. Personal Introduction Letters
These types of introduction letters are typically used by individuals to introduce themselves and/or their small business to another person, company, or organization. Examples: introduce oneself as new sales representative, self-introduce your business, self-introduction and welcome to new customers, etc.

2. Other Person/Entity Introduction Letters
Although similar to personal introduction letters, other person/entity introduction letters are normally sent by businesses or organizations to other businesses and/or customers to introduce the recipients to another (i.e. third party) individual/business that they will now be dealing with. Examples: introduce colleague, introduce former employee, introduce a friend or neighbor, etc.

3. Sales and Marketing Introduction Letters
Sales and marketung introduction letters are usually sent by a business to introduce to its customers (i.e. new or prospective clients and/or consumers), one or more of its new products or services. Examples: introduce new product, introduce new service, announce new dealership, advise on new location, launch new program, etc.

Of the above, the most commonly written introduction letter is the sales and marketing introduction letter, which can be used for a wide variety of business situations.

Introduction Letter Samples
Over the years, I have written numerous business introduction letters for clients that deal with a wide variety of different business situations. To see an assortment of these real-life business introduction letters in fully-formatted form, click on the following link:

For instant access to a business letter writing style guide with more than 125 real-life templates that you can download straight into your word processor and copy, cut, paste, as you like, you should check out:
Instant Business Letter Kit

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